Scores Coup Over NVIDIA in GPU rental

The other day Apple computer introduced it’s new collection of MacBook Plus and included their new “Thunderbolt” connection so that for faster data transmitting, this feature captured most of the news bullitains from tech bloggers and writers. I think that there is a different story here, which is the MacBook Pro going with AMD’s collection of GPU’s. For years NVIDIA has been a leader in the GPU marketplace, developing and providing top of the line graphics cards and drivers. NVIDIA has been synonymous with performance in the GPU marketplace delivering the highest quality out of everyone, but the recent shift to AMD’s GPU collection signifies a large change in the marketplace.

AMD was known as the primary competition to Intel in the traditional CPU market, 5 years ago AMD acquired ATI, the second graphics card maker on the market (to NVIDIA). Once AMD acquired ATI they began developing CPU+GPU combo chips targeting laptops specifically because they saw the market shifting from a desktop environment to a mobile environment. Around that same time NVIDIA began investing into mobile processors because they saw the market shifting as well.

As these two major processor companies began shifting their core development principals, the forex market began to shift as well. NVIDIA began to slip a little in the GPU department, and gain in the mobile market. AMD began to slip in the desktop processor market but gain in the laptop and GPU market.

Now we learn to see a very different landscape in processors. NVIDIA is seen as a leader in the mobile processor market with it’s Tegra collection, energizing such flagship devices as the Verizon Motorola XOOM capsule (the first Robot 3. 0 Honeycomb capsule on the market), and the At&t Motorola Atrix (the first available dual-core Robot Smartphone). AMD is now a leader in the laptop processor market and the laptop GPU market. The latest step for AMD was being selected as the GPU in the newly announce MacBook Pro computers. MacBook Plus have been the laptop and computer of choice for a time now of graphic designers and developers, who are in demand of the highest performing visual processors. 36 months ago NVIDIA would have been an easy choice for the GPU in the MacBook Plus but now AMD is the choice, not only because their processors consume low amount of power but because their performance is through the roof.

In an ever changing marketplace of processors and devices, these two companies are shifting their core focus in a variety of directions and it’s hard to tell the ones that long term strategy will pay off, but where we are right now AMD has brought a strong posture in the visual marketplace and NVIDIA has brought a strong posture in the mobile marketplace. It will be interesting to see how this is all going to play out.